Baggage You’ll Want to Claim
For Immediate Release
August 10, 2011
Maywood, NJ – Whether it’s an international buying trip to Paris or an overnight stay for the sales meeting in Chicago, you want to easily move through security, customs and baggage claim. Airport stress is at an all-time high – give yourself a break and take a few simple steps to effortless travel.
According to Travel Expert Anne McAlpin, Packitup.com, “Plan your business clothes around one basic color. By doing this, the same shoes, belts and accessories can be worn with everything. You’ll pack lighter and save time and money by not checking a bag!”
Dana Adler, Director of the Adler Collection, says when traveling for business, “Identify your luggage in a unique, clear, professional manner. This will save countless hours or even days searching for missing luggage. It happens too often. Our brand is designed to personalize with color, typography and style. When that red croc luggage tag comes around the carousel with an embossed “Z”, you’ll know it’s yours. More importantly… no one else will think it’s theirs.”
Even in the hotel lobby, airline VIP lounge or near the bell desk, mistakes happen. Make your items as identifiable as possible when traveling.
All the experts agree – keep your essential documents in one simple holder while traveling and have a set of back-up copies in a safe place at home or with a trusted friend in case of loss. You can also scan your docs and place in a password protected folder on your laptop or tablet. There are well-designed accessories (theadlercollection.com) like passport covers and multi-functional wallets perfect for travel docs, I.D., credit cards and smart phones that will help move you through the rigors of countless check-ins.
Pack your carry-on in layers, which allows the TSA screeners to see what you have in there. A layer of clothes, then small electronics, additional clothing/soft goods and any heavy items on top allows for x-Ray clarity and ultimately saves you time.
Keep jackets, shoes, belts and other accessories easy to slip on and off. If you ever got behind the guy with the cowboy boots, coordinating belt buckle and bulky watch in the security line you know what we mean. Even the most seasoned platinum mile club members sometimes forget this basic edict. Be kind to fellow travelers – you never know who may be seated in your row.
Ensure your trusted devices make it painlessly through the security check. The
TSA suggests traveling with laptop covers that allow them to clearly see the
“guts” of your electronics. They are on the lookout for items that may have
been tampered with on the interior. Some type of padded sleeve or bag that has a designated metal-free spot for your computer works best.
Follow these expert tips and your clients and colleagues will be in awe at how masterful you are at the art of travel. Your organization, professionalism and good taste are signaled in how effortlessly you traverse the airport. Turns out, your luggage and business accessories reflect more than you think.
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Personalized samples and photos available.
Press Contact: Mindy@galebranding.com, 212.993.5806
Adler Collection creates, manufactures, personalizes and retails contemporary executive merchandise. It markets a range of finely crafted items with designer detailing and embellishments appropriate for gift-giving and personal use. Fine writing instruments, luxurious leather portfolios, travel accessories and specialized table-top merchandise are personalized gifts available through its’ catalogs and website theadlercollection.com
Anne McAlpin, Travel Expert and founder of packitup.com's organized approach to packing has captivated audiences at her personal presentations across the country and on national TV. Her appearances on Oprah®, CNN, The View, and HGTV have earned her national recognition and popularity.
The Art of Executive Gift Giving
For Immediate Release
August 22, 2010
Maywood, NJ – Holiday business gift giving is often a stressful experience. It is tricky to maneuver through the waters of what is appropriate, how it will be perceived and what the recipient may really enjoy and appreciate.
Before it makes you say, “Bah humbug,” consider some suggestions from executive gifting expert Dana Adler, Director of the Adler Collection. There are typically a few reasons to give a business gift, here’s the short list:
Clients: You’ll want to express your appreciation for the business you have received in a classy, memorable manner. Since you may not know their personal interests, you can’t go wrong when you keep it professional. To give your gift the “wow” factor, think in terms of upgrading an everyday office item. An elegant, embossed leather portfolio and an exclusive roller ball pen will get noticed at every meeting. Sleek, silver USB sticks on a key ring make porting over files an execs pleasure. Luxe leather ipad cases and smart phone covers are tasteful gifts they may not invest in for themselves. Customize these items in a particular color, texture and with your client’s initials for a truly thoughtful gift. Our firm even gives you the option to customize the black matte gift box it is delivered in.
Colleagues and Staff: Let’s face it; your staff will want to receive a “bonus” for the hard work they’ve put in all year. But how nice for it to be accompanied by a small memorable item. If they do business travel, a leather passport cover and coordinated luggage tags could be ideal. Or, a snake embossed notebook with their monogram can go on any biz trip.
For those who you know more personally, nothing says class like cashmere. The style-conscious staffer will covet a substantial scarf in the seasons hot cashmere color. Or consider a wine carrier with their favorite bottle to say, “job well done”. A monogrammed silver plated picture frame is a perfect gift item for the entire office. The best part is although it’s the same gift, each becomes unique when a monogram or phrase is added.
“People love to use items that have been personalized for them,” states Adler, “There is a level of class that the monogram adds to an item—the Europeans have been doing it for centuries on their most prized possessions.”
Business is a challenge, giving the gift to say thanks, doesn’t have to be.
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Press contact: 212. 993. 5806 Mindy@galebranding.com
Adler Collection creates, manufactures, personalizes and retails contemporary executive merchandise. It markets a range of finely crafted items with designer detailing and embellishments appropriate for gift-giving and personal use. Fine writing instruments, luxurious leather portfolios, travel accessories and specialized table-top merchandise are personalized gifts available through its’ catalogs and website theadlercollection.com
Personalize a Perfect, Practical Present
For Immediate Release
August 16, 2011
Maywood, NJ – Everyone knows that holiday shopping is stressful. Adding a touch of personalization can make the simplest gift spectacular and turn the seasonal chore into a
festive tradition.
Here are a few gift-giving ideas for your favorite gal pals and family femmes from the Adler Collection:
The stylish globetrotter can always use a little more visual I.D. A pink bonded leather passport cover and coordinating luggage tags are just the thing to set her apart from the crowd on the carousel. $22 and $18 respectively
Foldable flats are all the rage and can be monogrammed for your party girl pal. They come in a black or bone to match any after hours look. These are in their own zip pouch that turns into a tote to stash the killer stilettos you started the night wearing.
$35
For the techonista who has an eye for flash, check out a crystal encrusted USB Flash drive. It serves as a jeweled key ring while it has a bedazzling 8G of storage capacity.
Or, a sleek silver plated version that holds up to three initials is designed for modern minimalism. Either design, $60
Supple, silver metallic leather turns a tote into the must-have bag for the season. This is the one that everyone wants – the bag that holds your laptop, books or overnight needs is an elegant fashion find. Personalize the metal tag for an extra touch – and so no one tries to snatch it away from her! $140
Each gift is sent in a stunning matte black box or soft woven gift bag and may include your gift card. Call or click onto theadlercollection.com for lots more simple, elegant gifting solutions. This season, taking the easy way out will look anything but.
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Personalized samples and photos available.
Press Contact: Mindy@galebranding.com, 212.993.5806
Adler Collection creates, manufactures, personalizes and retails contemporary executive merchandise. It markets a range of finely crafted items with designer detailing and embellishments appropriate for gift-giving and personal use. Fine writing instruments, luxurious leather portfolios, travel accessories and specialized table-top merchandise are personalized gifts available through its’ catalogs and website theadlercollection.com
Execs to Entrepreneurs--
Enter Adler Collection’s Contest
For Immediate Release
May 18, 2011
Maywood, NJ – Every business owner knows that from time to time it is beneficial to give meaningful gifts to clients, employees and select customers. The Adler Collection, a contemporary brand division of Myron Corp, has developed a discerning selection of merchandise for this purpose. Most styles may be personalized with the recipients monogram in addition to a phrase or logo increasing its’ memorability. Today the firm launches an interactive web-based contest, adlercontest.myron.com created primarily for business owners and executives.
“Since business execs and entrepreneurs are always buying gifts to recognize others, we decided it was time to reward them. We are offering the opportunity to win sought after executive necessities including an iPad2, personalized case and five favorite Adler Collection products just for sharing a bit of business acumen,” states Dana Adler, Director of the Adler Collection.
The web-based contest asks entrants to share one of their clever concepts on Promoting Business, Recognizing Employees or Rewarding Customers in a unique and personal manner. All types of industries, employees, business owners and those about to launch a new company are encouraged to participate in the contest. All visitors will gain an infusion of new marketing ideas while reading through the creative posts. Site visitors may vote on-line for their favorite entries now through mid-August when their collective votes determine the finalists. A total of three contest winners will be chosen; one from each category receives the over $ 1,300 prize package.
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About Adler Collection: The brand creates, manufactures, personalizes and retails contemporary executive merchandise. It markets a range of finely crafted items with designer detailing and embellishments appropriate for gift-giving and personal use. Fine writing instruments, luxurious leather portfolios, travel accessories and specialized table-top merchandise are personalized gifts http://www.myron.com available through its’ catalogs and website.
About Myron Corp: For over sixty years this privately held firm has produced and directly retailed thousands of different promotional products http://www.myron.com geared for business and personalization. It employs 1,900 people and is active in 18 countries including a corporate headquarters in northern NJ and a European headquarters and distribution center in Germany.
Press Contact: Additional photos and Adler Collection samples are available
Mindy@galebranding.com or Lauren@galebranding 212. 993.5806
Adler Collection adds a personalized touch to Fall 2011 Fashion Week!
For the first time ever the Adler Collection will partake in the prestigious New York Fashion Week festivities and fashion shows.
On Thursday September 15th, at the Supima runway fashion show at Lincoln Center, the VIP attendees will receive an exclusive Adler Collection item. They will receive a very special, personalized black textured note book worthy of their daily thoughts and wishes but also handy for jotting down notes about the week’s fave looks coming down the runway!
www.Supima.com
The brand will also be given as an exclusive Fashion Night Out gift at the Christopher Street specialty store, Doyle Mueser Bespoke during its Fashion Week kick-off event. Each VIP customer will receive a snake textured note book with a metallic stamped Doyle Mueser logo.
www.doylemueser.com

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PUBLICITY
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| November, 2011 | Sicka Than Average |
Denise O'Berry |
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Fashon Indie |
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Betty Confidential |
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Time Out New York |
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The Beauty Bean |
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Soap Opera Network |
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RELEASES
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| October, 2011 | A Little Drama |
| August, 2011 | Travel Tips |
Executive Gifting |
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New Gifting Ideas |
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| May, 2011 | Web Contest |
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ANNOUNCEMENTS
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Adler Collection at NYC Fashion Week |
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