Small Business Saturday was designed to give the "Main Street" stores a chance to cash in on the incredible shopping opportunity that follows Thanksgiving. Black Friday promotions have long heralded the launch of the holiday shopping season and given major retailers a chance to put their best offers of the season out to the public and march toward their year-end numbers solidly in the black. In recent years, Cyber Monday has done the same for online retailers. Now it is time for small business owners to reap the same rewards.