Small Business Saturday®, a promotional advertising event taking place on November 24, 2012, was designed to give "Main Street" stores a chance to cash in on the post-Thanksgiving shopping craze. Just like Black Friday promotions
have long heralded the launch of the holiday shopping season, Cyber Monday has done the same for online retailers. Now it is time for small business owners to reap the same rewards with Small Business Saturday®. Rally your customers to Shop Local this holiday season by giving them doorbuster advertising gifts to remind them how special and important you are within their community.