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Planning for Success-Case Studies

Ad Campaign With Promotional Product Mailings

International conducted a study in which it integrated the use of direct mail and promotional products into a print advertising campaign.

Four separate groups received:

  • Company's trade ad
  • Ad plus a sales letter
  • Ad and a stress ball
  • Ad and the offer of a free calculator for responding to the ad


Welcome to Myron. For 59 years helped organizations strengthen their relationships with customers and employees by successfully using business gifts. Here you will find quality custom personalized promotional products and advertising specialties all backed by our 100% satisfaction guarantee to help you build you business.