Did you Receive a Mailing?

Enter your Quick Service Number or Special Code

Getting the Most for Your Money - Personalized Promotional Products are Cost Effective

Getting the Most for Your Money

Personalized Promotional Products are Cost Effective

Just to give you an idea of how much more cost-effective a quality business gift can be, here are a few examples, along with some actual math to demonstrate the concept of "cost per impression," or CPI. The cost of the product, divided by the average number of days recipients tend to use the gifts will yield the cost per impression.

Cost of Product ÷ Average # of Days in Use = COST PER IMPRESSION

The average cost of a custom printed pen, for instance, is $3 when you buy a few hundred. The average number of days the pens are in use is about 60, $3 divided by 60 is just five cents per impression. So the average cost of reminding your customers, prospects and employees what a great company you run is just 5¢. Compare that to a TV commercial!

We can even go one better, with a pocket diary. At $3 each when you buy a few hundred, you're talking about just under eight-tenths of a cent per impression for 365 days of use, or just over a penny a day over 250 working days each year. That's a tremendous value for your promotional dollar


Welcome to Myron. For 59 years helped organizations strengthen their relationships with customers and employees by successfully using business gifts. Here you will find quality custom personalized promotional products and advertising specialties all backed by our 100% satisfaction guarantee to help you build you business.