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Planning for Success-Case Studies - Improve Response Rates to a Direct Mail Campaign

Planning for Success-Case Studies

Improve Response Rates to a Direct Mail Campaign

A 1992 study by Silver Marketing Group found that:
  • Adding a business gift to a direct mail promotion increased the response rate by 50%.
  • The inclusion of promotional products as an incentive to respond can generate four times as many responses as a sales letter alone.
  • The use of a business gift as an incentive to respond reduces the cost per response by two-thirds.

Welcome to Myron. For 59 years helped organizations strengthen their relationships with customers and employees by successfully using business gifts. Here you will find quality custom personalized promotional products and advertising specialties all backed by our 100% satisfaction guarantee to help you build you business.