A Smart Gift Deserves a Smart Imprint
Bring in More New Customers
Here are a few good examples of "ordinary" imprints many buyers use, along with some "smart" imprints that say the same thing, only better. In each case, the first imprint does tell the recipient something. It tells them who gave them the gift. But the second imprint tells your recipients to do something. Sometimes, it can be even more effective if you give a gift that actually does something itself-particularly if it helps your gift recipients do what you're asking them to do.
GOAL1: I WANT TO BRING IN MORE CUSTOMERS
Ordinary imprint
Acme Motors (201) 555-1262
vs.
Smart gift and imprint
Valet Gunmetal Chrome Key Ring
Acme Motors (201) 555-1262
Home of the $10 Oil Change
Smart gift and imprint message
This is our phone number and this
is why you should call us!
Acme Motors (201) 555-1262
vs.
Smart gift and imprint
Valet Gunmetal Chrome Key Ring
Acme Motors (201) 555-1262
Home of the $10 Oil Change
Smart gift and imprint message
This is our phone number and this
is why you should call us!

