Turning "giveaways" into Strategic Business Tools
Say What You Mean and Mean What You Say
Choosing what you want your promotional products to say is as important, if not more so, than the choice of gift itself. There are lots of things that might be appropriate for your image and your audience, but what your gift says on it-the "imprint," in industry terms-really has to be a focused choice. That's part of what makes them personalized promotional products. They're made for you, with your goals in mind.
What's important is that your audience receives what advertising professionals refer to as a call to action- something that tells them what you want them to do, whether it's to make an appointment, redeem a coupon, make a donation, or call for a free estimate. At Myron, we say products with these kinds of imprints "have legs," meaning they keep going on, doing your promotional work for you just by being in the right hands and saying the right thing, over and over again.
Going back to your decision about your goal for your promotional products, think about a message that will get your audience to help you achieve it. For example, if your goal was to increase new business, your imprint might read, "Show this pen and get 20% OFF your first purchase."
