Turning "giveaways" into Strategic Business Tools

Unlocking the Potential

The first step in unlocking the potential of business gifts is to give some real thought to what you want to achieve with them. Don't blow this off! The answer isn't as simple as it may seem! For a little guidance on this subject, take a look at a few examples of the answers business owners typically give when asked what they want to do with the products they're considering buying. Notice how each of the examples (below) can actually define a very specific, very measurable goal, if you just push yourself a little bit.

I want to use them to attract new customers vs. I want to increase new business inquiries by 20% this year. I want to get my name out there. vs. I want to let golfers in the area know we're here, and make them aware of our brand. I want to let people know we have the lowest prices. vs. I want to let people know why they can be confident we have the lowest prices.