Perhaps we should start by asking why a business like yours would want to giveaway personalized promotional products at all. Maybe you've never used them. Or maybe you have, but beyond knowing that they're supposed to be good for business, you've never really analyzed why that's true. Here are a couple of facts and statistics we've come across that really make the case for paying close attention to how you market your business, both to customers and employees.

• The average U.S. corporation loses 50% of its customer base every five years.
• Among customers who change providers or suppliers, 45% say poor customer service was their top reason for switching.
• Companies can double their profit by reducing customer defection by just 5%.
• When customers' problems are solved, 82% will buy again.
• Each lost employee costs a company an average of $70,000.