My company went with this pen because our company color is blue, which means our logo is blue. This pen accented it perfectly. It would have been nice if the imprint could be several colors however our logo still looked sharp in a single color against the white. The pen writes smoothly and looks far more expensive than it is. We would love to have gotten mental pens but they were just out of our budget. These were a great choice. We got 1,000 for office use and giveaways at job fairs and events.