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Thoughtfully designed with a body that's easy to hold, this stainless steel travel tumbler will have... all eyes on your imprint.
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The perfect promotional coffee mug for anyone who wants to make a big impression on a small budget.
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This hardcover notepad and ballpoint pen are a standout promotional combo for any brand.
Relax! This custom imprinted stress reliever takes the anxiety out of promoting your brand.
Your promotional message will really stand out on these convenient and elegant compact pocket notebo...oks.
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This unique spoon and mug duo is a great ensemble for any client.
The smaller version of our Lamis Customizable Folder with a snap front closure and sophisticated tex...tured cover.
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Loading...It’s been months since the COVID-19 pandemic began to spark shelter-in-place regulations and business closures across the U.S. Now, those restrictions are starting to let up and we’re all eager to get back to normal—especially business owners. Unfortunately, it won’t be as easy as just opening your doors. There are a few things you’ll need to consider in order to make your reopen a success.
How you reopen is just as important as when. Take the time to personalize your reopening strategy with ideas and
practices that fit your unique culture.
Will your full staff return or will some employees continue to work remotely? Do seating arrangements need to
change to maintain social distancing? How can you accommodate employees who are wary of taking public
transportation or may not know what to do about childcare?
In some cases it will be best to give employees the option to remain remote, if possible. Chances are, you’re
going to need to be open and flexible, especially early on.
Before you reopen, you’ll want to have the office thoroughly cleaned, especially the common areas, bathrooms and
door handles. Stock up on hand sanitizers for common areas and be sure you have more than enough antibacterial
soaps and cleansers for the days ahead.
You might even consider implementing new guidelines, such as one-way hallways, then creating some signage to hang
throughout the office as a reminder.
Whatever you decide, communication is key. Let employees know what’s been done to prepare for their return and
what you expect from all of them. The same goes for a customer facing business. Communicate what customers can
expect when they return to your boutique, salon or gym so that they can feel safe doing so. If you really want
to make an impact, send an update letter to their homes and include a little personalized gift.
TIP:Give people a chance to voice concerns. Try a digital survey or virtual Town Hall for employees, or a
social media Q&A for customers.
As you probably expect, opening your doors and getting back to normal are not one and the same. The return to
normalcy may actually be slow. Figure out ahead of time how you should operate moving forward.
Consider whether or not remote work can be a permanent change in your office. How will your meetings be held?
Maybe you relied heavily on in-person interactions and are discovering that you need to vamp up your virtual
offerings. That’s ok! This is the perfect opportunity to change.
If you’re a primarily customer facing business, consider whether you change the way you schedule appointments, or
limit the number of people allowed inside at one time. Can you still accept walk-ins? Do you need to modify your
return policy? Will you offer curbside pickup or delivery options?
Look to see how you can make changes that not only keep customers and employees safer, but work to make their
lives easier during this time. You can thrive by keeping their needs and concerns at the forefront of your
decision-making.
In office settings, you may not need to do anything at all—but when reopening a brick and mortar business,
publicizing is key. You can’t simply open the doors and expect customers to come.
You may not be able to rely on the same methods you used before COVID-19. You probably won’t even be able to throw a
large customer event in your storefront. What you can do, however, is reach out to your customers via email and
direct mail. Use online avenues and social media to connect with people in your surrounding area, then hold a
virtual grand reopening event walking everyone through some of the changes you’ve made. You can also still rely on
promotional gifts to help you get your message out.
Overall, treat your re-opening like a grand opening: put a lot behind it and expect a bit of a slow start.
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