Promotional Products & Gifts
- Target Audience
- Logo Research
- Reflect Your Brand
- Logo Features
- Creating Your Logo
- Tailoring Your Brand
- The Myron Difference
Logo Design Guide: Tips to Creating the Perfect Logo
The saying “A picture is worth a thousand words" was crafted well before the digital age but has never been truer than it is now. With advances in digital technology, society is saturated with very visible logos thus it is critical that your company image accomplishes four important things:
- Describes who you are – shows the world what type of product or service you provide
- Draws people in – uses an effective combination of design and color
- Sets you apart from the competition – adds a unique spin to your industry
- Lays the groundwork for brand loyalty – is distinctive, therefore potentially memorable
Deceptively simple? Don’t worry. Myron has developed this guide to walk you through the logo creation process. Have a logo and you’re ready to print? Hop onto our Myron Guidelines page for formatting details. FYI, a vector file can be scaled to any size without loss of quality, which makes it a preferred format.
The first step is identifying your customer. Discover as much as you can about them. Do they live in a rural or urban area? What are their shopping habits? What is their age, aesthetic and other characteristics? These details will help you determine what type of image might resonate with them.
The second step is to examine what your competitors are doing. If you have a brick and mortar store, visit similar businesses and look at their signage and space. Explore their virtual space. What do your competitors do online that is specific to your shared industry? Take photos of their signage or screen grab their logo online so you can easily refer to it later. And be sure to take note of services or products that you offer that they do not and vice versa.
Once you have gathered a variety of logo images from your competitors, lay them out and examine them closely. Ask yourself:
- What are the defining features of each logo?
- What characteristics do I like about each logo?
- What changes would I make to improve each logo?
Create a list detailing the strengths, weaknesses, and wishes you discover from this exercise.
Step three involves looking inside rather than out. Introspection is a critical, yet often overlooked step when creating a logo. This is the time to spend thinking about your company’s unique strengths. What are your values? What service or products do you offer that set you apart? What strengths are going to draw a customer to you over a competitor?
Brainstorm a list of words that represent your company. Include descriptive adjectives as well as solid nouns. For example, if you were a running shoe company your list might include; play, support, walk, run, footprint, cushioning, accelerate, laces, sleek, sophisticated and speed.
A good logo should be like a window into your company’s core. SpaceX, owned by Elon Musk, is a company dedicated to space exploration and colonization. Their logo represents this idea with its futuristic font and the rocket-like trajectory of the X.
Also representative of going places, Amazon’s logo demonstrates their ability to deliver any product with ease signaled by the smiling arrow moving from A to Z.
The dog-eared ear and allusion to long-term memory with the elephant profile successfully capture the value propositions and service features for the idea collecting company, Evernote.
Keeping things clean and simple with their eye logo, the CBS news agency shows their company’s dedication to providing quality content to their viewers.
- Contextually appropriate for the medium and audience
- Appealing and distinctive in different applications, sizes and mediums
- Memorable and recognizable – capturing the essence of this opens the door to becoming iconic. A study by Seigel + Gale found that simplicity in a logo is the most important aspect to consumers, and a simple design is 13% more likely to get their attention. Two such examples:
- Modern and timeless rather than dated or trendy. Apple has used the same iconic logo since 1978 but they have adapted it to different color schemes to keep with the times. Currently they are using an all-black logo, a design also used from 1998-2000.
- Flexible, so that the company can adjust for name changes and abbreviations without losing authority. Coca-Cola, for example has used many iterations of their name in their messaging thru the years:
Complete initial sketches – Utilize your list of descriptive words that you developed during brand introspection combined with your list of strengths and wishes you developed during your competitive research and work with a designer to complete 10-20 initial concept sketches using the above criteria and graphic design best practices. Be sure to experiment with different fonts and color schemes.
Solicit feedback – Get input from a variety of internal and external stakeholders such as employees, customers, vendors, and even friends and family. Identify favorite sketches as well as specific concerns.
Make necessary revisions and develop use-specific variants. For example:
- You might need a separate logo that meets square dimension requirements for apps.
- A simpler design may be required for printing on pens, letterheads, and business cards
- Lower quality print mediums such as newspapers call for logos with fewer colors. Simplify accordingly.
- Consider adding the following to your logo repertoire: full-color logo, all-black logo, all-white logo, one color logo, logo with and without brand name, and circular logo.
So, you’ve done your research, developed your design and created and vetted your logo. Now comes the fun part: deciding what promotional products you feel would be a good fit for your brand! Our Myron staff is here to work with you to ensure that your logo looks its best on all of our products. But, what type of logo do you need for each product?
All-white vector logo – This logo type works perfectly on Bags, Totes, Gadgets, Pens, Drinkware , and Darker colored shirts. Even in larger sizes, the all-white vector logo will remain crisp and non-pixelated.
The Myron Difference
We understand that the internet is your oyster and you could look anywhere for your promotional products. At Myron, we understand the importance of your brand and we’re ready to work with you to showcase your logo and message.
Our in-house designers can personalize your promotional products quickly and professionally using a wide range of imprinting processes. Using our online design tool simply upload and fine-tune your message or request assistance, and our artists will work with you to develop a logo that represents your voice and vision.
As our QA Director says, Myron offers ‘high quality at every budget’. Our selection anticipates a variety of needs and budgets, and there are no additional charges for any one-color logos.
With Myron, there is no risk. We believe in our products, our people, our resources, AND our customers completely. If you are unsatisfied with your purchases for any reason, we will replace it or give you a full refund.